Customer.io Reviews in January 2025: User Ratings, Pros & Cons

"Simplistic interface"

What do you like best about Customer.io? Easy to use, save send data for the next mailing What do you dislike about Customer.io? Takes up quite a bit of memory space and computer seems to lag while using What problems is Customer.io solving and how is that benefiting you? Easy of distribution of promos

"Very Powerful, but not always Intuitive"

What do you like best about Customer.io? I like that you can pass custom data from your own product or users into Customer.io for use in segmenting users and in the copy of the emails you're sending. Even cooler is the ability to automatically trigger these campaigns based on a user's entrance into a segment or a specific action they take in the product. That's extremely powerful for our enterprise product. What do you dislike about Customer.io? The UI makes it somewhat challenging to ...

"Good tool for lots of email"

What do you like best about Customer.io? pricing model lets us send an incredible amount of emails to our customers. What do you dislike about Customer.io? no html wizard to develop emails so it's difficult to create awesome visual emails without a lot of work Recommendations to others considering Customer.io: Customer.io lets you segment your database and create trigger campaigns so you can send the right email at the right time. The analytics are not robust enough so you have to do a lot ...

"Mass email is difficult"

What do you like best about Customer.io? C.io makes automation easier than most clients and offers powerful tools for technical users. What do you dislike about Customer.io? C.io lack's a "what you see is what you get" editor, making rapid prototyping and iteration difficult for nontechnical users What problems is Customer.io solving and how is that benefiting you? We need a system to communicate to our customers with email. C.io is one of a few puzzle pieces we use to automate this process ...

"An Effective Email Marketing Tool"

What do you like best about Customer.io? What I like best about Customer. io is the possibility of personalization. There are many ways to personalize this email marketing tool. Segmentation is one of them: If you integrate Customer with your CRM or/ and other platforms it gets even more interesting. Let's say you have several campaigns for different products and specific audiences established in your CRM. By integrating Customer with your CRM you can send personalized campaigns to each ...

"Great product and potential"

What do you like best about Customer.io? I love how developer friendly Customer.io is - their new webhooks feature gives a lot of power and you always get the feeling that the platform is robust and well tested. What do you dislike about Customer.io? I find that it falls a little in-between what we need - it's not quite marketing-centric enough to be our marketing automation tool, and it doesn't have the live chat option of something like Intercom. But I suspect these aspects will come with ...

"Decent tool for prospecting"

What do you like best about Customer.io? I like that it is integrated into the chrome browser although I would like the option to use with Firefox or Outlook. What do you dislike about Customer.io? No way to schedule emails for prospects at the moment. Could be beneficial to offer this to users. What problems is Customer.io solving and how is that benefiting you? Prospecting has been easier but it seems there are several tools like this that offer similar data.

"powerful but can get complex"

What do you like best about Customer.io? Great for handling bulk emailing, mass drip emailing, A/B testing, integration with other software What do you dislike about Customer.io? too many customization options can make it confusing to use at times. Not easy to make email look pretty for non-tech users who don't know HTML Recommendations to others considering Customer.io: Need someone who has basic level of HTML and data integration (e.g. Segment) to connect with your other data bases (e.g. ...

"Good Product"

What do you like best about Customer.io? UI is good and very fast with the ability to customize. Also the different features contact manager, List segmentation, Template selection, Template Editor, and Social media marketing to name a few What do you dislike about Customer.io? •Their API does not allow to find a customer by email; •They do not support merging of duplicate profiles in any way. •They refusing to provide a backup copy of generated events; •There is not support for batch change ...

"Customer.io provides an adequate method for us to send email campaigns to product focused segments."

What do you like best about Customer.io? Simple ability for us to update campaign content without requiring software development or deployment What do you dislike about Customer.io? No easy QA, to easy to make changes and not know they're live. We can't manage campaigns across multiple environments. What problems is Customer.io solving and how is that benefiting you? Re-engaging patients who drop off in the process.