Acoustic Campaign Reviews in January 2025: User Ratings, Pros & Cons

"Long term customer"

What do you like best about Acoustic Campaign? Acoustic has bought over all the great functionality from Silverpop and more recently IBM. The platform boasts many innovative features to enable to user to develop a "true" omnichannel CRM strategy. The integrations with platforms such as Salesforce, Facebook and WordPress are fairly painless. What do you dislike about Acoustic Campaign? When having more complex integrations and use cases (unless you have a whole tech team) can present ...

"Acoustic Campaign"

What do you like best about Acoustic Campaign? I like the reporting that you can do. It is pretty robust and gives some good insight into who is clicking and who is not. What do you dislike about Acoustic Campaign? The code editor is still an issue (from IBM to Acoustic). It is not user friendly. They have put a lot into the WYSIWYG editor, which is fine if you are not a developer. I am a developer. I find it useless. What problems is Acoustic Campaign solving and how is that benefiting ...

"Makes the hard easy, makes the easy hard"

What do you like best about Acoustic Campaign? Advanced reporting capabilities and the ability to process complex data What do you dislike about Acoustic Campaign? not user friendly, clunky elements e.g. inability to open reports in new tabs. What problems is Acoustic Campaign solving and how is that benefiting you? Automated user journeys, personalised survey links, email campaigns

"Really good enterprise email marketing program."

What do you like best about Acoustic Campaign? Acoustic has a great query and database system. You can create a crazy amount of queries with amazing detail. What do you dislike about Acoustic Campaign? There are a lot of little glitches in the software. (ie. where you should be able to "tab" from cell to cell, you cant.). I believe this is coming, but the ability to tag email and use them in Performance Insights would be great. What problems is Acoustic Campaign solving and how is that ...

"Watson Campaign Automation"

What do you like best about Acoustic Campaign? This is a very complex tool but once you have learned how to use it, the reward is unequaled. The constant user-inspired updates and enhancement keeps it cutting edge and allows us to enhance the user experience in a constantly changing customer journey. What do you dislike about Acoustic Campaign? Support could be a little faster at resolving questions but they usually can provide an answer or recommendation within a day or ...

"review about your experience with Acoustic Campaign"

What do you like best about Acoustic Campaign? Helps us to attract and convert customers faster with personalized campaigns across multi-channels What do you dislike about Acoustic Campaign? The analytics (cross channel) capabilities are separate from the core suite. What problems is Acoustic Campaign solving and how is that benefiting you? Personalized campaigns, communication across multiplechannel, easy to use, integration, automation, content delivery, KPI´s and analytics, ready to use ...

"Watson Campaign Automation"

What do you like best about Acoustic Campaign? This is a very complex tool but once you have learned how to use it, the reward is unequaled. The constant user-inspired updates and enhancement keeps it cutting edge and allows us to enhance the user experience in a constantly changing customer journey. What do you dislike about Acoustic Campaign? Support could be a little faster at resolving questions but they usually can provide an answer or recommendation within a day or ...

"review about your experience with Acoustic Campaign"

What do you like best about Acoustic Campaign? Helps us to attract and convert customers faster with personalized campaigns across multi-channels What do you dislike about Acoustic Campaign? The analytics (cross channel) capabilities are separate from the core suite. What problems is Acoustic Campaign solving and how is that benefiting you? Personalized campaigns, communication across multiplechannel, easy to use, integration, automation, content delivery, KPI´s and analytics, ready to use ...

"Pretty solid"

What do you like best about Acoustic Campaign? User friendly, good data capabilities, strong roadmap What do you dislike about Acoustic Campaign? Slow processing data, no native connections to ecommerce platforms Recommendations to others considering Acoustic Campaign: Consider working through an Acoustic Partner rather than going direct What problems is Acoustic Campaign solving and how is that benefiting you? Helps nurture customer via multichannel communications. Great ROI for email ...

"Been using since it was originally Silverpop"

What do you like best about Acoustic Campaign? The support, they always answer the phone or get back to you quick. What do you dislike about Acoustic Campaign? The reporting and the many steps it takes to create a campaign. Recommendations to others considering Acoustic Campaign: Acoustic now has a lot of add-ons for a price, we are currently only using the Campaign part to send emails, they appear to be working on their Reporting features, but it currently is a little hard to ...