Overview of Entry Point AI

Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in your company, where they are in the buying cycle, and whether or not they are a good fit for your company. Companies can use lead scoring to determine if prospects should be fast-tracked to sales or nurtured. The finest lead scoring systems consider demographic and firmographic factors like company size, industry, job title, and behavioral factors like clicks, keywords, and website visits. The purpose of lead scoring is to determine which leads are ready for sales and which ones need more nurturing. There should be no lead left behind.

A confidence interval is a likelihood that a population parameter will fall between a set of values for a given percentage of the time. In a sampling procedure, confidence intervals are used to determine the degree of uncertainty or certainty. They can employ a variety of confidence levels, the most common of which are 95 percent and 99 percent. They are essentially a mechanism for rating the likelihood of something being true or false.