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• Highly customizable platform, allowing businesses to tailor processes and workflows to their specific needs.

• Centralized database provides a 360-degree view of customer information, streamlining sales and marketing efforts.

• Robust reporting and analytics offer detailed insights for data-driven decision-making and performance tracking.

• Integration capabilities are extensive, supporting seamless connections with third-party apps and APIs.

• Automation features save time, reduce manual errors, and boost overall sales team productivity.

• Expensive licensing and additional costs for features, making it less suitable for small businesses or startups with tight budgets.

• Steep learning curve for new users, especially for those without technical expertise or prior CRM experience.

• Initial implementation and setup can require significant time and investment, sometimes necessitating external consultants.