Top 5 Marketing Automation Tool in 2023- Learn More

Tools for marketing automation has become a crucial tool for companies trying to improve their marketing efficiency and return on investment.

Determining which software is the best fit for your company can be difficult with so many options on the market.

To assist you in making an informed choice, we’ll examine the best 5 marketing automation tools of 2023 in this blog and highlight their essential features, pricing, pros & cons and advantages.

Top Marketing Automation Tools

Best marketing automation tool with automation feature for marketing teams to accelerate marketing efforts leading to effective digital marketing in the internet era:

• Pardot
• Klaviyo
• Ontraport
• WebEngage
• EngageBay

What is meant by marketing automation, with example

The term “marketing automation” describes the application of technology to repetitive marketing processes including lead generation, social media management, and email campaigns. As the program manages the time-consuming and laborious components of marketing, organizations can concentrate on strategy and creativity.

For instance, a company might utilize marketing automation software to set up an email drip campaign. A list of leads would be automatically sent a series of prewritten emails at regular intervals, such as once per day for a week, by the software. Personalized material would be included in the emails based on the lead’s activities and interactions with earlier emails.

Marketing automation tools & their common features

Common features of marketing tool include:

• Email marketing
• Lead management
• Marketing campaign management
• Analytics and reporting
• Marketing automation workflows
• Personalization
• Mobile optimization
• Integration

These are some of the common features, however, depending on the software and the vendors, there may be additional features or variations on these features.

Best marketing automation tool in 2023- Top 5

Pardot

Salesforce is the top CRM system in the world, and Pardot is a B2B marketing automation tool that smoothly integrates with it. You can track prospects as they engage with your business across all of your marketing channels, and it provides you with a central area to manage your projects and reports.

Because Pardot is adaptable, you can change it to meet your business’s demands. It also aids in guiding customers and prospects through a sales funnel.

Pardot Features

• Engagement Studio
• Connected Campaign
• B2B Marketing Analytics 
• Salesforce User Sync 
• Dynamic Content
• Email marketing campaigns
• Landing pages and forms
• Search tracking and optimization
• Journey builder
• Lead management
• Analytics and attribution
• Personalization

Pardot Pricing

Pardot offers a Free Trial plan for its first time users. However, upon completion of this free period, users can choose from the following paid plans:

1- Growth: Fuel growth with marketing & email automation. At $ 1,250 USD/month* up to 10,000 contacts. For small businesses, this plan include features like:

• Lead Generation, Qualification, and Management 
• Email Marketing automation and Personalisation 

2- Plus: Dive deeper with marketing automation and analytics. At $ 2,500 USD/month* up to 10,000 contacts. Including features like:

• Lead Generation, Qualification, and Management 
• Email Marketing and Personalisation 
• Advanced Automation, Personalisation, and Qualification 
• Advanced Analytics and Reporting 

3- Advanced: Power innovation with advanced marketing automation and analytics. At $ 4,000 USD/month* up to 10,000 contacts. Including features like:

• Business Units and Developer Sandboxes 
• Artificial Intelligence for Sales and Marketing 

4- Premium: Enterprise-ready features with predictive analytics and support. At $ 15,000 USD/month* up to 75,000 contacts. Including features like:

• Predictive Analytics and Personalised Product Support

For Detailed pricing, visit Pardot pricing page

Pardot Pros & Cons

SpotSaaS has rated Pardot 9.4 out of 10. Check the product Here.

Klaviyo

With Klaviyo, give more tailored experiences across owned marketing channel like email, SMS, in-app alerts, or the web.

It is an integrated customer platform that grants your online brand direct ownership of your consumer data and engagements, enabling you to convert customer encounters into fruitful long-term partnerships at scale.

The Klaviyo database interfaces effortlessly with your tech stack and provides you with comprehensive information on each visitor, including what caused them to click, bounce, and ultimately make a purchase. You can automate tailored messages like price drop alerts, pleasant cart reminders, and just-in-time recommendations using Klaviyo’s collection of tested email and SMS templates from the same platform.

Klaviyo Features

• Email
• SMS
• Signup forms
• Ecommerce automations
• Pre-built template libraries
• Campaign newsletters
• Social advertising
• SMS conversations

Klaviyo Pricing

Klaviyo offers a Free plan including: 

• Contact limit exceeded
• 500 monthly email sends
• Built-in CDP
• 150 free monthly SMS/MMS credits
• Email support for first 60 days

The 2 paid plans of Klaviyo include:

1- Email and SMS: Starting at $60/ month

Make your marketing go even further by reaching customers through both email and SMS.

• 1,001 – 1,500 contacts
• 15,000 monthly email sends
• Built-in CDP
• Email and chat support

2- Email: Starting at $45/ month

Take the next step in your email marketing with a simple solution that personalizes at scale.

• 1,001 – 1,500 contacts
• 15,000 monthly email sends
• Built-in CDP
• 150 free monthly SMS/MMS credits
• Email and chat support

For detailed pricing, visit Klaviyo pricing page.

Klaviyo Pros & Cons

SpotSaaS has rated Klaviyo 9.3 out of 10. Check the product Here.

Ontraport

With the help of the no-code business platform Ontraport, companies may scale and systematize. Faster growth is achieved with Ontraport’s management and automation of the complete buying cycle, which frees up business owners and teams to provide greater value to customers. CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites are all included in Ontraport’s comprehensive range of marketing, sales, and company management tools.

All different types of service providers, such as consultants and agencies, coaches and advisors, and personal and professional service providers, rely on Ontraport to increase growth while reducing workload.

Ontraport Features

• Reporting & Analytics: Basic Reporting & Email Marketing
• Building and Personalizing Emails: Sending Outbound Emails, Manage Email, Deliverability, Automated Email Responses
• Online Marketing: Landing Pages and Forms, Dynamic Content, Mobile Optimized
• Lead Management
• Marketing Lead Database: Data Quality Management, Segmentation, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration

Ontraport Pricing

Ontraport offers a Free Trial to all the new users. However, upon completion of free trial, users can choose any of the paid plans below: 

1- Basic- Email and text message automation, web forms and pages, and a scalable platform for growth, for small businesses. Starting at- $24/month.

2- Plus- Add payments, memberships, website personalization, advanced CRM, and more. Starting at- $83/month.

3- Pro- Deep customization, marketing tracking and testing, partner programs, user roles and permission management and more. Starting at- $124/month.

4- Enterprise: Unlimited everything, Enterprise-grade security and scale. Starting at- $249/month.

For Detailed pricing, visit Ontraport pricing page.

Ontraport Pros & Cons

SpotSaaS has rated Ontraport 9.2 out of 10. Check out the product Here.

WebEngage

For consumer tech firms and SMBs, WebEngage is a customer data platform and marketing automation tool that enables user engagement and retention simple and extremely successful.

Through highly contextual, hyper-personalized engagement campaigns across 10 communication channels, the platform helps brands increase income from their current customers and anonymous users through inbound marketing.

WebEngage Features

• Campaign Management
• Segmentation
• Cross channel customer journey builder
• Campaign A/B testing
• Campaign Analytics and reporting
• Advanced customer segmentation
• Content personalization
• Behavioral targeting

WebEngage Pricing

WebEngage- leading email marketing tool- offers 4 trial plans for its users. These plans include:

1- Solo Plan: Up To 10K Monthly Active Users (MAU). With features like: 

2- Orchestra (Enterprise) Plan: More Then 100K MAUs (Monthly Active Users)

3- Choir Plan: Up To 100K Monthly Active Users (MAU)

4- Band Plan: Up To 50K Monthly Active Users (MAU)

For Detailed pricing, visit WebEngage pricing page.

WebEngage Pros & Cons

SpotSaaS has rated WebEngage 9.2 out of 10. Check out the product Here.

EngageBay

Lead generation, email marketing, marketing campaigns, marketing automation, customer relationship management, and social media engagement are all included in EngageBay’s comprehensive marketing automation tool.

EngageBay enables users to build email campaigns, automate marketing procedures, and build sales funnels. It was created to assist organizations in acquiring, engaging, nurturing, and closing leads.

Using the built-in CRM, the cloud-based platform can be used to manage customer interactions, create and automate email marketing content distribution, and increase lead generation.

EngageBay Features

• Reporting & Analytics: Basic Reporting, Web Analytics
• Email Marketing: Building and Personalizing Emails, Sending Outbound Emails 
• Email Deliverability: Automated Email Responses
• Online Marketing: Landing Pages and Forms, Dynamic Content, Mobile Optimized
• Lead Management: Marketing Lead Database, Data Quality Management, Segmentation, Lead Nurturing, Online Behavior Tracking, CRM Lead Integration

EngageBay Pricing

EngageBay offers a Free Trial plan for its users. It includes features like:

• 250 Contacts
• Email Broadcast
• Lead Grabbers & Pages
• Email Templates
• Auto Responder
• Custom Fields
• Video Marketing & Live Chat

There are 3 paid plans that EngageBay offers, they are priced at:

1- BASIC: at $ 11.04 per user / month. Including features like:

• 750 Contacts
• Landing Page Builder
• SMS Marketing
• 3rd Party Integrations

2- GROWTH: $42.49 per user / month. Including features like:

• 3000 Contacts
• Email Broadcast A/B Testing
• Landing Pages A/B Testing
• Custom Domain
• Marketing Automation

3- PRO: $67.99 per user / month. Including features like:

• 30,000 Contacts
• Web Analytics
• Uptime SLA
• Phone Support
• Marketing Automation

For Detailed pricing, visit EngageBay pricing page.

EngageBay Pros & Cons

SpotSaaS has rated EngageBay 9.1 out of 10. Check out the product Here.

Conclusion

In conclusion, the world of top marketing automation tools is constantly evolving and it can be difficult to determine which software is best for your business. However, based on our research, the top 5 marketing automation software of 2023 are Pardot, Klaviyo, Ontraport, WebEngage, EngageBay.

Each of these software offers unique features and capabilities, and it’s important to evaluate your business needs and budget before making a final decision. Whether you’re looking to improve your lead generation, email marketing, or customer relationship management, there is likely a marketing automation tool that can help you achieve your goals.

Want to learn more about marketing automation software & its benefits in detail? Here is a well researched blog curated by team SpotSaaS. Read Below:

Ultimate guide to marketing automation software (2023) by SpotSaaS

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