Deskbird is a people-centric workplace management app for hybrid companies. Wefox, Vitra, FlatexDEGIRO, Knauf, Volksbank and many more are trusting Deskbird to keep their employees happy and productive with their highly-rated app.
Founded in 2020 by Ivan Cossu, Jonas Hess and Dominik Ehrsam, Deskbird provides hybrid businesses with a people-focused solution. With 40+ employees & 50,000+ users, Deskbird is supporting modern organizations to unlock the potential of a hybrid workplace
At SpotSaaS, we invited Ivan Cossu– who is the Co-Founder & CEO at Deskbird to highlight their business growth strategy for our latest series #SaaSTalks.
Let’s deep dive into the business growth strategies of Deskbird and understand more about their business marketing model through a series of questions that Ivan Cossu answered for us!
As CEO/Founder, how has your journey been at deskbird?
Around two years ago, Jonas and I founded deskbird in the midst of the pandemic. We knew that a change in the way of working was awaiting us. Our first product was actually a marketplace for coworking spaces. But as the external situation didn’t improve, we pivoted towards the workplace management solution we offer today and have been incredibly successful in the market since. By now, our software counts more than 50’000 users from all over the world and we have grown our team to over 50 members. Altogether, the past two years have been the most interesting, challenging, rewarding and fun period of my life and we have ambitious goals for the future.
How did you promote the usability of deskbird during the pandemic?
During the pandemic, coming to the office had to be planned and organized with lockdowns, access rules and restrictions in many countries. Deskbird helps companies to manage week planning and bookings of desks, rooms, parking spots and more. User experience and friendliness are our top priorities when it comes to product development. From the very beginning, we built our software around users, not buildings. This is why today we are looking at very high user engagement rates – our product is used multiple times a week by the majority of users.
How does deskbird cater to post-covid work environments?
We strongly believe that flexible work models will persist and we offer the software to make them successful. What started as solving the challenges during the pandemic times has shifted to a long-lasting new way of working. At deskbird, we make sure that we are always a step ahead and think about future challenges of workplaces just as much as today’s hurdles. The results can be seen not only in our product development and new features but also in our relationships with current and future customers whom we often assist in setting up new work models, accompany through the process of change and identify trends and developments.
What differentiates deskbird from its competitors?
Here at deskbird, we strive to create the most user-friendly and engaging workplace platform. This is why the simplicity of use, a great user experience and modular building of features are our top priorities and what sets us apart. Other players in the market might have been there longer, but we are the first to have built our software with the users on top of our minds, not buildings.
Which 3 software do you use at your workplace & why?
We use Slack for internal communications, ClickUp for project management and Figma for any design-related topics.
As we are a remote-first company ourselves, digital tools are key to successful team collaboration and communication. Therefore, we rely on market-leading tools in their domain – just what we at Deskbird aim to be.
What was your go-to-market strategy back in 2020?
Our first product, the marketplace for coworking spaces, targeted freelancers and remote workers. In order to make our offer more attractive, we talked to corporates and tried to convince them to offer deskbird as a benefit for their employees. Through these talks, we gained valuable insights and learned that workplace management is a huge challenge for many organizations. Therefore, we pivoted our product to cater for the needs of company-internal workplaces.
Any recommendations to SaaS founders, growing & evolving in the SaaS industry?
Sell it before you have it. In order to find out what customers really want, we pitched different configurations of features and products to companies. This is how we made sure to build the exact product that the market wanted and was willing to pay for, without losing time. I would always recommend getting the first contracts signed while still in the process of development. In a nutshell: “Don’t build a Rolls Royce just to find out customers want a Tesla.”
Learn More About Deskbird here
Key Takeaways:
Pivoting your product offering & testing it through feedback from initial users is very crucial for ensuring the product you offer adds value for the end users.
While developing SaaS, think of the end individual user & not enterprises who will be using the product and create a product that individuals would want to interact with.
While building SaaS, study the market & individual requirements & then go to market!
Key Takeaway 1: Changing the business model with changes in end-user requirements is vital.
Key Takeaway 2: Taking feedback from initial users & learning from it to revise the product offering is essential.
Key Takeaway 3: While building a SaaS product, getting the contracts signed while still being in the process of development is crucial for long-term growth.
Ivan Cossu
Co-founder & CEO, Deskbird
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