Rupyz, an integrated SaaS Platform for B2B Commerce, has received $1.2 million in seeding funding from Merak Ventures. This investment will be strategically allocated to improve Rupyz’s core technological services, providing dependable and scalable solutions tailored to the evolving needs of SMBs.
Merak Ventures, an early-stage venture capital (VC) firm, has announced its first investment with Rupyz, an integrated SaaS platform facilitating B2B commerce and omnichannel distribution for FMCG and consumer brands. Merak Ventures decided to invest $1.2 million into Rupyz, leading the investment round along with other angel investors.
Acknowledging the rapid growth of India’s B2B and retail e-commerce sectors, Rupyz is developing a SaaS platform tailored to support businesses. This platform aims to empower brands by efficiently distributing their products through an omnichannel strategy, seamlessly integrating various sales channels such as online marketplaces, social media platforms, mobile apps, and traditional stores.
Their software platform, powered by artificial intelligence, is made to help brands and manufacturers simplify their sales process. It uses advanced tools to digitize, organize, and automate their workflow. By leveraging the platform’s scalable technology, businesses can easily expand into new markets, and sell more products with 2x higher operational efficiency.
Merak Ventures is excited about the potential of Rupyz to change how businesses in India sell their products. The company believes in investing in businesses that solve important problems and make a big impact. That’s why they decided to invest in Rupyz, a company that’s helping businesses in India sell their products more easily and grow faster.
In the press release, Manu Rikhye, Partner at Merak Ventures, said: “Rupyz is addressing a critical need by enhancing omnichannel distribution by digitally transforming the B2B businesses of India. These businesses are essential for the economy and for providing access to their products to last-mile consumers. Rupyz’s commitment to solving real-world challenges in distribution-led businesses aligns with our thesis of values-driven investment. We are excited to support their journey towards transforming India’s B2B commerce landscape.”
Dhaval Radia, Co-founder and CEO of Rupyz stated: “In light of next-generation leaders being inducted in ~75% of family businesses, a pivotal shift towards digitization emerges. This trend underscores a significant opportunity for the digital transformation of family enterprises, signaling a promising evolution in the B2B commerce landscape. Rupyz’s unique omni-commerce approach is not just enhancing operational efficiencies but is amongst the first brands to completely redefine how firms, distributors, and retailers connect, communicate, and do business. We are privileged to have Merak Ventures join us as we plan to bridge the gap between traditional practices and digital proficiency. Our commitment is to unlock the full potential of India’s B2B e-commerce and supply chain”.
Looking ahead, Rupyz is planning to grow quickly by bringing on board more than 3000 businesses within the next 12 to 15 months. This shows their strong dedication to helping small and medium-sized businesses succeed in today’s fast-changing market. The recent investment will be used strategically to enhance their core technological services, ensuring reliable and scalable solutions that meet the changing requirements of SMBs. The software is all about making it easier for businesses to sell their products. It uses smart technology to help companies organize their sales process and reach more customers. By using Rupyz’s software, businesses can sell more products and grow faster than ever before.
About Rupyz:
Rupyz is a SaaS platform designed for B2B e-commerce, helping brands expand both their physical and digital distribution channels. It acts as a digital backbone for brands, simplifying their supply chain management and accelerating their growth. They connect more than 85 brands, 6,500 distributors, and 250,000 retailers across India, providing a comprehensive B2B commerce network. By utilizing advanced technology, the platform enhances efficiency and returns on investment for brands, delivering significant improvements in operational performance. In India, Rupyz is leading the way in transforming B2B commerce with its innovative SaaS platform.
About Merak Ventures:
Merak is a sector-agnostic, early-stage venture fund investing in B2B and emerging technologies companies that are solving real problems and creating large-scale impact. The Merak team has been investing in the Indian ecosystem for a decade now, with the last eight years focused mainly on B2B and cutting-edge technologies.
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