Rentle has received €3.8 million.

Rentle, a Finnish business, has received €3.8 million and is assisting stores in going circular.

They support the shift to a circular economy, Finnish company Rentle is a reflection of consumers’ increased preference for accessing things rather than making purchases. The SaaS startup now intends to grow to accommodate the escalating demand.

The transition to a circular economy is a significant change in behavior that is gaining traction. Making the world greener and more sustainable requires adopting circular thinking in our behavior and routines. The focus is on finding methods to repurpose and reuse items rather than just throwing them away, reflecting the idea that one man’s trash may very surely be another’s treasure.

Their goal is to limit one-time consumption, one merchant at a time, to prevent the planet from becoming overloaded with stuff. They are developing a groundbreaking system that aids merchants in switching to more lucrative and environmentally friendly circular business models. This will give consumers easy access to a greater selection of cheaper, higher-quality products.

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SaaS Talks by SpotSaaS with Carole Winqwist, CMO, GitGuardian – Unique Marketing Strategy