Prescient AI, founded by Mike True and Cody Greco, raises $4.5 million. The company is creating an eCommerce-friendly platform for marketing simulation and prediction that is powered by artificial intelligence.
With the help of the Prescient platform, DTC businesses can safely estimate the effects of advertising spend and identify their most successful campaigns. The business was founded on the idea that consumer privacy matters, the team believes that marketers should be able to run successful brand advertisements!
“Prescient lets brands leapfrog over their competitors, who continue to rely on these fading technologies. Prescient is creating a future-proof approach to attribution, leveraging machine learning to empower marketers or CFOs to make unbiased, clear-eyed decisions about how to use their marketing budgets.”
said True, Prescient’s CEO.
In addition to prominent DTC leaders like Troy Osinoff, the funding round also included CEAS Investments, Darling Ventures, and Blumberg Capital as the lead investor.
The money will go toward implementing new AI features that enable advertisers to confidently maximize their ad expenditure.
eCommerce businesses can sign up for the platform in 10 minutes. The fastest onboarding in the attribution industry, according to True, will take place within 36 hours with their data being trained, back-tested, and live within a dashboard.
Halo effects, or campaign-specific revenue attribution and insights, are a special offering that the Prescient team launched. These data points enable users to comprehend how digital spending on platforms like Facebook, TikTok, Pinterest, Snap, Youtube, and Google’s shopping campaigns like PMAX affects search traffic and direct visits to a brand’s website.
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