Mytraffic, a French location intelligence startup has picked up €30 million in Series B funding in a round led by AXA Venture Partners.
The latest round of funding for Mytraffic will help the company continue to build its location analytics platform and hasten its expansion across Europe. It also covers anticipated product developments including tourist insights, shopping patterns, and rental value.
It will supplement currently available analytics, including visitor profiling, catchment area monitoring, competitive benchmarking, vehicle traffic, and footfall data.
Additionally, it will provide location analytics, which is real-time, accurate data on customer journeys in the physical world that tries to replicate the web analytics accessible online, to cities and businesses.
Along with expanding its current offices in Berlin, Madrid, Barcelona, London, and Milan with 20 senior hires across various tech, marketing, business acquisition, design, and legal teams as well as more than 30 sales representatives, it will also concentrate on recruiting across its seven European locations, with a particular emphasis on Italy, Germany, Spain, and the UK.
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