Funxtion, a Dutch provider of digital exercise content, gains €5.8 million.
The platform, from Amsterdam, provides integrated customization tools, delivery device integration software, and a library of premium and white-labelled digital fitness content in the form of virtual training programmes, exercises, and courses.
The additional funds will enable the business to accelerate the platform’s growth and support global expansion, particularly in the United States.
The startup gives gym operators the ability to scale up the personalization of their customers’ digital exercise experiences. The platform contains a variety of premium and white-labelled digital fitness content in the form of virtual classes, workouts, and training programmes, as well as built-in customization tools and delivery device integration software.
It is utilised by fitness centres, lodging establishments, wellness applications, and commercial enterprises. It collaborates with well-known brands including Fitness First Germany, GoodLife Canada, PureGym UK, and Life Fitness Group Australia.
The future of fitness is an omnichannel, highly personalised member experience. By utilising the power of data science, machine learning, and AI, they will invest in the intelligence of their platform with this money, enabling their clients to offer individualised digital fitness experiences at scale.
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