AB Tasty and Optimizely are both tools that allow businesses to conduct A/B testing on their websites and track the results. All types of businesses utilize A/B testing solutions, although larger companies tend to prefer Optimizely while smaller to mid-sized companies like A/B Tasty.
What Is A/B Testing Software And Why Is It Required?
AB testing, or Acceptability Testing, is a process used to identify the usability of website pages or interfaces before they are implemented in a live environment. AB testing is the process of running two different variations of a given web page to find out which one performs better i.e., generates more leads or increases engagement.
This can be used by the client in conjunction with their own internal testing – where no functional test runs on actual users – to check how users receive and interact with the final version of their site or application before it goes live. AB testing can be compared to quality assurance (QA) testing, as both measures and identify the suitability/acceptability of products/designs within specific parameters.
AB testing has become a popular choice distinguishing itself from other types of software testing tools.
There are many AB testing tools available on the market today, here we will compare the two best AB testing software; AB Tasty VS Optimizely in terms of key features, pricing, user reviews and other crucial factors.
Split testing and test schedules are two crucial A/B testing features that both Optimizely and AB Tasty offer, but they also each have unique features that set them apart from one another.
How Optimizely does A/B Testing
With the help of the AB testing platform – Optimizely, companies can continuously experiment and personalize their offerings for numerous websites, mobile apps, and linked devices. The A/B testing tools provided by the Optimizely software technology allow users to compare the performance of two different iterations of a website.
The experimentation platform from Optimizely, known as Optimizely X, offers tools for web experimentation, personalisation, and recommendations. The ability to personalize, which may be used to provide data-driven decisions, may also be utilized to serve online advertising.
With the use of Optimizely’s funnel analysis tools, organizations can observe the steps users take to arrive at a particular page or perform a particular action. When figuring out where users are leaving off in procedures like registration, this capability is helpful. Utilizing HTML, CSS, and JavaScript, users may quickly generate several versions of pages using its user-friendly visual editing tools.
How AB Tasty does A/B Testing
Web marketing teams may quickly and independently conduct A/B and multivariate testing with the help of AB Tasty. The graphic editor, which enables marketing teams to immediately modify the pages of their website and produce several versions to test, makes using the software simple and doesn’t require any technical experience.
A reporting interface makes it possible to specify performance indicators and clearly shows how the results from the various page versions differ. Teams can then utilize the tool’s built-in segmentation mode to customize their websites for various visitor segments after receiving the results of their tests.
Built-in heatmaps let businesses understand which regions of pages visitors are using the most frequently and which ones aren’t. Heatmaps allow businesses to determine which features are being used the most frequently and whether any crucial features are being overlooked.
In addition, it offers surveys that companies may utilize to directly query visitors about the page they are seeing. Additionally, the tool is packed with a widget library that programmers may use to quickly edit a page without writing any code.
Limitations of both SaaS Tools
Though both software tools have extensive feature sets, there are a few drawbacks to be aware of.
Because Optimizely doesn’t provide Heatmaps, it can be challenging to determine which parts of the website users are most frequently interacting with. Although there is a Hotjar integration in Optimizely, heatmaps aren’t offered to companies seeking a whole solution.
Additionally, unlike AB Tasty, Optimizely doesn’t offer surveys, making it more challenging to get honest user feedback.
There are no funnel analysis features in AB Tasty. As a result, without extra analytics tools, it might be challenging to identify user drop-off points while testing processes like user registration or product purchases. The visual editor from AB Tasty is likewise less capable than the one from Optimizely, a more comprehensive development tool.
Pricing of both software
Although estimates are accessible through their sales teams, both software doesn’t provide comprehensive pricing information on their websites.
For organizations, Optimizely offers three pricing categories, including a less expensive “essentials” bundle and a more feature-rich “enterprise” package. The cost of AB Tasty varies according to the business needs and size.
Comparison Table
| Features | Optimizely | AB Tasty |
|---|---|---|
| API | Yes | No |
| Collaboration Tools | Yes | No |
| Multiple Site Management | No | Yes |
| Performance Metrics | Yes | Yes |
| Reporting/Analytics | Yes | No |
| Split Testing | Yes | Yes |
| Time on Site Tracking | No | Yes |
| Workflow Management | Yes | No |
| Funnel Analysis | Yes | No |
| Surveys | No | Yes |
| Mobile Based | No | Yes |
| Free trial | No | Yes |
| Spot Score | 9.8/10 | 9.6/10 |
| Subscription-based | Yes | Yes |
| User Reviews | 4.5 | 4.9 |
| Freemium | No | No |
Conclusion
Both AB Tasty and Optimizely are powerful and effective tools for different purposes. There are tests made through AB Tasty that have a greater impact than ones made through Optimizely.
Moreover, AB Tasty is affordable in contrast to other testing platforms. As a result, the platform is used by more companies to conduct tests that can affect changes in conversion rates.
Frequently asked questions
What does Optimizely do?
Optimizely is a digital experience optimization platform that helps businesses enhance their websites and apps by conducting A/B testing and personalisation. Businesses use it to create multiple versions of their websites or apps, test them with real users, and gather data on the results.
Who are Optimizely’s competitors?
Here’s a list of the best alternatives for Optimizely:
AB Tasty
LaunchDarkly
Sitecore Experience Platform
Google Optimize
Adobe Target
What tools integrate with AB Tasty?
The tool integrates with Amplitude, Mixpanel, Salesforce DMP, Heap, Tealium, Contentsquare, Oracle Marketing Cloud, Invoca and 40 other partners.
Read more information about this at Partner’s Directory
What is better AB Tasty or Optimizely?
It is difficult to say definitively which tool is better, as it ultimately depends on the specific needs and goals of a business. Both AB Tasty and Optimizely are popular and well-respected tools for conducting A/B testing. Read more about comparison at – www.spotsaas.com/blog/ab-tasty-vs-optimizely-comparison-2023
