Strong brands attract 50% more qualified candidates; 86% of job seekers use social media to find new job opportunities;…If you have trouble finding, attracting, and hiring top talents, it’s time to consider a recruitment marketing platform.
What is a Recruitment Marketing Platform?
A recruitment marketing platform is a tool that streamlines the process of attracting and engaging potential candidates. These platforms help businesses to create stunning career pages and interactive content. It makes it easier for candidates to understand the role and company culture before applying. (around 45% of job seekers consider company culture a crucial factor before using, according to Lawn & Landscape).
About 50% of businesses say employee referrals are their top channel for new hires (TalentLyft). Recruitment marketing software builds referral programs that encourage current employees to refer high-quality candidates from their networks. For example, SmartRecruiters provides referral modules including leaderboards, badges, and points that engage employees.
Moreover, these software provide analytics tools, allowing companies to make data-driven decisions in their recruitment marketing efforts. By analyzing candidate behavior and campaign performance, organizations can optimize job postings and target social media ads that reach the right talents.
Top 5 Best Recruitment Marketing Platforms: In-depth Review
- Zoho Recruit – Best Free Recruitment Marketing Platform
- Manatal – User-friendly Recruitment Marketing Platform for SMBs
- TalentLyft – Affordable Recruitment Marketing Platform
- Avature: Enterprise-centered Recruitment Marketing Platform
- Recruit CRM: Best Recruitment Marketing Platform for Recruiting Agencies
Zoho Recruit: Best Free Recruitment Marketing Platform
Zoho Recruit
Pricing: Subscription
Starts from $25/user/month billed annually and also offers a forever-free plan
Zoho Recruit is an all-in-one recruitment platform that offers custom recruitment marketing solutions to source and attract top candidates. It enables companies to communicate their culture through custom-branded career sites and optimize job listings for SEO.
Zoho Recruit helps reach a broader audience by one-click posting to over 75 job boards and enhances candidate sourcing by parsing resumes directly from top job boards with source boosters.
Zoho Recruit Integrations
Google Drive, Dropbox, Mailchimp, Slack, Evernote, etc.
Zoho Recruit Key Features
| ✔ Job Advertising ✔ Career Page ✔ Candidate Sourcing ✔ Candidate Relationship Management (CRM) ✔ Social Recruiting ✔ Candidate Engagement ✔ Candidate Matching ✔ Resume Parsing | ✔ Candidate Portal ✔ Candidate Management ✔ Applicant Tracking System (ATS) ✔ Employee Referrals Management ✔ Reports & Analytics ✔ Job Boards |
Zoho Recruit Pricing
This recruitment marketing platform offers a range of pricing plans with a 15-day free trial and a 45-day money-back guarantee:
For corporate HRs:
- Free plan: provides basic features like candidate management and email management.
- Standard plan: available at $25/recruiter/month billed annually, enhances capabilities with features like access to premium job boards, a branded careers site, employee referrals, and social recruiting.
- Enterprise plan: at $50/recruiter/month billed annually, includes everything in the Standard plan plus AI-powered candidate matching, blueprint customization, advanced automation tools, and more.
For staffing agencies:
- Forever Free plan: provides basic features like candidate management and email management.
- Standard plan: $25/user/month when billed annually, including access to premium job boards, social recruiting, resume management, applicant tracking, and more.
- Professional plan: at $50/user/month annually, includes everything in the Standard plan plus advanced analytics, custom reports and dashboards, and more.
- Enterprise plan: available at $75/user/month annually, includes all features of the Professional plan and adds custom roles and profiles, client portals for enhanced client interaction, blueprint automation, and more.
Top Customers
Allianz, PWC, Deloitte, and many others.
Zoho Recruit Pros and Cons
| Pros | Cons |
 clean and user-friendly interface comprehensive recruitment features integrates seamlessly with other tools automation features like job postings various customization options responsive customer service scalability transparent pricing 45-day money-back guarantee | ❌ advanced support options like 24/7 support and dedicated support managers may come at an extra cost, which could be prohibitive for smaller businesses ❌ a range of features can be overwhelming for beginners |
Manatal: User-friendly Recruitment Marketing Platform for SMBs
Manatal
Pricing: Free Trial, Subscription, Quotation Based
Starts from $15/user/month billed annually
Manatal is an AI-powered recruitment marketing software that enables HR departments and recruitment agencies to source and hire top candidates. This platform helps you design a customizable career page that boosts employer branding.
Manatal Integrations
Hibob, Microsoft Teams, Zapier, Mailchimp, etc.
Manatal Key Features
| ✔ Career Page ✔ Candidate Relationship Management (CRM) ✔ Candidate Profile ✔ Social Media Posting ✔ Candidate Management ✔ Resume Parsing ✔ Candidate Sourcing | ✔ AI Recommendations ✔ Applicant Tracking System (ATS) ✔ Referrals Management ✔ Reports & Analytics |
Manatal Pricing
| Plan | Billed Monthly | Billed Annually |
| Professional | $19/user/month | $15/user/month |
| Enterprise | $39/user/month | $35/user/mont |
| Enterprise Plus | $59/user/month | $55/user/month |
| Custom | Quotation based | Quotation based |
Manatal offers a 14-day free trial and four pricing plans:
- Professional Plan: $15/user/month billed yearly, up to 15 jobs/account, up to 10,000 candidates, and unlimited hiring managers.
- Enterprise Plan: at $35/user/month billed yearly, provides unlimited jobs, unlimited candidates, unlimited hiring managers, and workflow automation.
- Enterprise Plus Plan: costs $55/user/month billed annually and includes everything in Enterprise, plus single sign-on, Manatal Open API, priority support, and access to beta features.
- Custom Plan: includes all features in Enterprise Plus, plus a dedicated account manager, phone support, custom features, custom integrations, and custom compliance and reports.
Top Customers
Microsoft, Toyota, Kelly
Manatal Pros and Cons
| Pros | Cons |
| clean and user-friendly interface chrome extension for identifying candidate profiles social media enrichment features customizable careers page responsive and knowledgeable customer service transparent pricing | ❌ limited candidate communication automation ❌ no internal job board |
TalentLyft: Affordable Recruitment Marketing Platform
TalentLyft
Pricing: Free Trial, Subscription, Quotation Based
Starts from $124.17/10 active jobs/month billed annually
TalentLyft is a powerful ATS and recruitment marketing platform designed to find, attract, and hire top talent. It enables you to create dedicated career pages tailored for specific locations, teams, roles, students, or departments. TalentLyft also helps you build landing pages with user-friendly forms to collect resumes and contact details from prospects.
TalentLyft Integrations
Slack, Aircall, Google Analytics, Microsoft Teams, etc.
TalentLyft Key Features
| ✔ Career Page ✔ Job Posting ✔ Candidate Sourcing ✔ Candidate Relationship Management (CRM) ✔ Resume Parsing ✔ Candidate Management ✔ Candidate Engagement | ✔ Applicant Tracking System (ATS) ✔ Employee Referrals Management ✔ Career Events Management ✔ Reports & Analytics |
TalentLyft Pricing
| Plan | Billed Monthly | Billed Annually | Active Jobs |
| Starter | $149/month | $124.17/month | 10 |
| Pro | $299/month | $249.17/month | 10 |
TalentLyft offers two pricing plans:
- Starter plan: at $124.17/month (for 10 active jobs), provides essential tools like branded careers page, custom recruiting and pool pipelines, job board syndication, and employee referral program.
- Pro plan: available at $249.17/month (for 10 active jobs). It includes everything in the Starter plan plus multiple branded careers pages, multiple recruiting and pool pipelines, workflow automation, a custom domain for your careers site, and more.
This recruitment marketing platform offers a 14-day free trial period to allow users to explore and experience its comprehensive suite of recruitment tools.
Top Customers
Nanobit, Pepco, FIVE
TalentLyft Pros and Cons
| Pros | Cons |
| user-friendly interface customizable career pages transparent pricing responsive customer support | ❌ career page setup is complex |
Avature: Enterprise-centered Recruitment Marketing Platform
Avature
Pricing: Quotation Based
Avature is an enterprise recruiting suite built to identify, attract, hire, develop, and retain top talent. The platform offers an engaging candidate experience, empowers hiring managers, accelerates the hiring process, and reduces operating costs.
Avature Integrations
Microsoft Teams, Twilio, Zoom, etc.
Avature Key Features
| ✔ Career Page ✔ Campus Recruiting ✔ Candidate Relationship Management (CRM) ✔ Employee Engagement ✔ Candidate Sourcing | ✔ Applicant Tracking System (ATS) ✔ Recruiting Events Management ✔ Employee Referrals ✔ Contingent Workforce Management |
Avature Pricing
- Avature offers a quotation-based pricing model.
Top Customers
Henkel, L’Oréal, Delta, Epic
Avature Pros and Cons
| Pros | Cons |
| user-friendly interface customization capabilities provides efficient candidate and job management offers comprehensive talent management solution configuration options AI-driven automation | ❌ support challenges |
Recruit CRM: Best Recruitment Marketing Platform for Recruiting Agencies
Recruit CRM
Pricing: Free Trial, Subscription
Starts from $40/user/month billed annually
Recruit CRM provides ATS and CRM solutions for global recruiting agencies. With its Chrome extension, you can source candidates from LinkedIn, Xing, Zoominfo, and more. It also offers an automated sequencing feature, ensuring timely follow-ups and responses to keep your hiring process and business development on track.
Recruit CRM Integrations
Zapier, Slack, Hupspot, Gmail, Airtable, etc.
Recruit CRM Key Features
| ✔ Job Posting ✔ Jobs/Career Pages ✔ Candidate Relationship Management (CRM) ✔ Employee Management ✔ Candidate Matching ✔ Candidate Sourcing | ✔ Applicant Tracking System (ATS) ✔ Resume Parsing ✔ GPT Integration ✔ Emailing ✔ Reporting & Analytics |
Recruit CRM Pricing
| Plan | Billed Monthly | Billed Annually |
| Pro | $50/user/month | $40/user/month |
| Business | $79/user/month | $65/user/month |
| Enterprise | $90/user/month | $90/user/month |
This powerful recruitment marketing platform offers three pricing plans:
- The Pro plan: at $40/user/month billed annually, includes basic features like AI resume parsing, GPT integration, job board posting, and candidate matching.
- The Business plan: available at $65/user/month billed annually. This plan includes everything in Pro, plus automated email sequencing, resume formatting, and more.
- The Enterprise plan: at $90/user/month billed yearly, provides all the features in Business and adds custom SLA, custom branding, and more.
Also, Recruit CRM offers a free trial, allowing you to experience all its features.
Top Customers
Avizio, Bluebird, Zeren
Recruit CRM Pros and Cons
| Pros | Cons |
| user-friendly interface highly customizable integrates well with other tools visual overview of recruitment processes via Kanban boards GPT4 features available transparent pricing excellent customer support | ❌ reporting limitation |
Top Recruitment Marketing Platforms Comparisons
| Aspect | Zoho Recruit | Manatal | TalentLyft | Avature | Recruit CRM |
| Easy to use | | | | | |
| Integration | | | | | |
| Price | Starts from $25/user/month billed annually | Starts from $15/user/month billed annually | Starts from $124.17/10 active jobs/month billed annually | Quotation Based | Starts from $40/user/month billed annually |
| Free trial | 15 days | 14 days | 14 days | ❌ | unlimited |
| Free plan | | ❌ | ❌ | ❌ | ❌ |
| Customer Support | | | | | |
| AI features | | | ❌ | | |
| Use case suitablity | All-sized businesses, staffing agencies | All-sized businesses, headhunters | All-sized businesses | Enterprise | Staffing agencies, headhunters |
Benefits of Using Recruitment Marketing Platforms
Recruitment marketing platforms help companies find, nurture, and attract top talents. They serve as a central hub that simplifies your recruiting process. You can easily post jobs to various platforms with a few clicks, and manage candidate interactions through a built-in CRM and automated messaging.
Moreover, these platforms promote your employer branding by building stunning career pages, integrating social media, and more. They provide valuable analytics and reporting that help you track your campaign performance, choose the right channels to target the best candidates, and optimize your recruitment marketing strategy.
Besides attracting candidates, recruitment marketing software enhances the candidate experience with powerful features like personalized updates on candidate profiles and even video greetings from the hiring manager.
With their employee referral programs, recruitment marketing platforms allow companies to easily share open positions and company culture on their social media.
Challenges of Using Recruitment Marketing Platforms
Implementing recruitment marketing software can greatly benefit your hiring process, but it also comes with several challenges. Here’s a detailed look at some potential issues:
- Cost: Recruitment marketing software can be expensive, especially for small companies.
- Complexity: These platforms provide vast features, which can be challenging for beginners.
- Compatibility: Integrating recruitment marketing platforms with your current HR software can be tricky. It’s important to choose the right vendor.
- ROI Tracking: Measuring ROI for recruitment marketing efforts can be hard. You need to set clear goals and metrics. Many recruitment marketing platforms like Zoho Recruit provide ROI tracking tools.
How to Choose the Right Recruitment Marketing Platform
Choosing the right recruitment marketing platform is an important decision that can greatly improve your hiring process.
Key Features to Look for the Right Recruitment Marketing Platform
In this guide, we’ll highlight the main features to look for in a recruitment marketing platform:
- Career page builder: to showcase your company culture and employer branding content.
- Social media integration: share job postings and employer branding content across different social media channels.
- Job board distribution: post jobs to relevant job boards.
- Candidate Relationship Management (CRM): for candidate interaction management.
- Talent pool management: build a talent database and nurture relationships.
- Reporting and analytics: deliver valuable insights into recruitment marketing campaign performance across different channels.
- Candidate tracking: track candidate behavior and choose the right sources to attract top talents.
- Employee referral programs: empower your employees to become brand ambassadors and leverage their networks to source high-quality referrals.
- Social media advertising: create targeted social media ads to reach candidates with the right skills and experience for your open positions.
- Applicant Tracking System (ATS) integration: for candidate management.
Seven Important Questions to Ask Software Vendors
Here are seven key questions to ask vendors to ensure you choose the best solution for your needs:
- Can you provide a detailed breakdown of all costs, including subscription fees, onboarding, training, and any additional charges?
2. Can you provide examples of how easy your recruitment marketing platform is to use for both recruiters and candidates?
3. What existing ATS and other HR software does your software integrate with?
4. What types of support (e.g., phone, email, live chat) and training resources (e.g., webinars, manuals, in-person training) are available?
5. How does your software comply with data privacy regulations like GDPR or CCPA, and what measures are in place to ensure data security?
6. Can the software be customized to meet our specific recruitment needs like custom fields, branding, and workflow automation?
7. What tools and metrics does your platform provide to track recruitment marketing effectiveness and ROI?
Future Trends in Recruitment Marketing Platforms
Recruitment marketing tools are updated to meet the changing needs of employers and job seekers. Let’s discover some trends:
- Artificial Intelligence for Smart Recruitment: Companies are striving to build AI features on their recruitment marketing software. For instance, AI candidate matching feature to open positions based on their experiences and skills; AI-powered chatbots provide 24/7 support to candidates.
- Personalized candidate experience: Tailor communication to specific candidates based on their profile and interests.
- Augmented Reality (AR) for immersive experiences: AR could be integrated into these platforms, allowing candidates to virtually experience the work environment or even participate in simulated job tasks.
- Diversity, Equity, and Inclusion (DE&I): Recruitment marketing platforms can incorporate tools that promote inclusive hiring practices, ensuring a fair experience for all candidates.
What’s the difference between ATS and Recruitment Marketing?
| Applicant Tracking System (ATS) | Recruitment Marketing | |
| Role | manage and track applicant | attract and engage candidates |
| Recruiting Stage | after candidates apply | before candidates apply |
| Key features | job posting management, candidate resume storage, interview scheduling | career page builder, social media integration, talent pool management, candidate sourcing, job board distribution, candidate relationship management, |
Conclusion
The recruitment marketing platform is crucial for businesses today. Investing in the right tool can make a big difference in finding and hiring the best talent, for your long-term success.
Frequently Asked Questions (FAQs)
Who uses recruitment marketing software?
– In-house recruitment teams
– Staffing and recruitment agencies
– HR departments
– Hiring managers
– Recruiters
– Talent acquisition teams
– Marketing teams
Which CRM for recruitment?
There are many recruitment CRM software, including:
Zoho Recruit
Manatal
ClearCompany
Teamtailor
Recruit CRM
SmartRecruiters
How to use digital marketing for recruitment?
Here are some tips for using digital marketing for recruitment:
1. Craft an appealing employer brand story that showcases your company culture and values.
2. Build a strong online presence through a professional career page, active social media channels, and engaging content.
3. Reach the right candidates by creating social media ads with specific filters based on skills, experience, and demographics.
4. Optimize your career page: provide clear job descriptions, showcase employee testimonials and company culture, etc.
5. Track key metrics like website traffic, application numbers, and time-to-hire.
