Best Lead Generation Software (2023 updated)

Looking to give your sales game a boost?

Look no further than lead generation software, the Robin to your Batman, the Watson to your Sherlock, the…well, you get the idea.

This powerful tool automates the tedious task of finding and nurturing potential customers, so you can focus on what you do best: closing the deal.

Whether you’re a small business looking to make a big impact or a large company looking to streamline your sales process, lead generation software can help you increase your reach, improve efficiency, and ultimately drive revenue.

Think of it as a trusty sidekick to help you hit your sales targets.

Lead generation software collects data from various sources and organises it in a way that makes it easy to identify potential leads. Once the leads have been identified, the software can help you contact them and track their responses.

What are the benefits of Lead Generation Software in 2023

Using lead generation software can be a total game-changer for your business. Here’s why:

1. No more manual labour: Say goodbye to spending hours on end manually finding and qualifying leads. The software does everything for you, saving you time and energy.
   
2. Laser-focused targeting: With this software, you can target specific demographics, so you’re only reaching the people who are most likely to be interested in your products or services.
   
3. More bang for your buck: The software helps you reach more people by collecting and storing leads from various sources like social media, email campaigns, and webinars.
   
4. Keep tabs on your campaigns: The software allows you to track the performance of your marketing campaigns, so you can see what’s working and what’s not.
   
5. Nurture leads like a pro: Lead gen software allows you to set up automation to nurture leads in a more consistent and timely manner. Providing leads with personalized information can help increase the chances of converting them into paying customers.
   
6. Data Management: Lead generation software can easily manage and store leads’ data, making them accessible to your sales and marketing teams and helping to streamline the sales process.

Several different lead-generation software platforms are available on the market today. And while they all offer similar functionality, they each have their own unique features and benefits.

So, which one is right for you? You’ll need to consider your specific needs and requirements to answer that question. 

Best Lead Generation Software

Leadfeeder

Using information from Google Analytics, the cloud-based software Leadfeeder can identify website visitors and produce sales leads from them. The method is appropriate for B2B enterprises of all sizes and is priced according to the number of distinct businesses visiting the website.

Main Features of Leadfeeder

• Engagement tracking
• Source tracking
• Lead notifications
• Prospecting tools
• CRM

Pricing

Leadfeeder offers 14 days free trial of the Premium plan.

The Lite version is free to use, but the major caveat is they only show Data from the last 7 (seven) days only and to a maximum of 100 companies.

The premium plan costs $139 per month. The premium plan has no time limit on data storage, and you can identify unlimited companies.  

Pros and cons of Leadfeeder

Pros: Good analytics tool, Good quality of contact generated

Cons: Expensive, Poor customer support, Poor quality of leads data generated

Lead Forensics

Lead Forensics gives you all the information you need to engage your visitors in worthwhile, pertinent, and meaningful conversations in real-time. Lead Forensics can tell you who is visiting your site, where they are coming from, what they are looking at, and most crucially, what step in your sales pipeline they are in.

Main Features of Lead Forensics

• Campaign Management
• Pipeline Management 
• Data Extraction
• Lead Distribution
• Predictive Analytics

Pricing

The pricing of Lead Forensics is based on how much traffic you’re generating to your website. There’s a free trial for 14 days which will determine the cost based on the traffic volume. Lead Forensics is priced on a customer-by-customer basis. 

Pros and cons of Lead Forensics

Cons: Bad UX, Expensive, Poor quality leads

Pros: Quick customer support, Detailed information about the visit, time spent, and pages.

LeadFuze

LeadFuze is software for sales automation and lead creation that assists users in generating more top-of-funnel leads and engaging in more dialogue. Users can outperform competitors and improve web traffic and lead flow using LeadFuze.

Main Features of LeadFuze

• Campaign Management 
• Prospecting Tools 
• Lead Capture
• Lead Qualification
• Lead Distribution

Pricing of LeadFuze

LeadFuze offers a free trial. Signup here.

The starter plan starts at $147 per month and is good for individuals looking to start prospecting for new customers. It gives you 500 Lead Credits per month.

The Scaling plan starts at $397 per month and is good for individuals or teams looking to scale their lead-generation efforts. It gives you unlimited lead credits per month.

Pros & Cons of LeadFuze

Pros: Advanced automation features, Pulls new leads from the CRM

Cons: Restrictions on the number of search results, Bad UX

Visitor Queue

Visitor Queue is a B2B lead generation and website personalization software that aims to provide your sales team with insight into your website visitors. You can identify the name, contact details and user data of the businesses that visit your website.

Main Feature of Visitor Queue

• Lead Scoring
• Visitor Insight
• Lead Segmentation
• Scheduled Alerts
• Visitor Insight

Pricing of Visitor Queue

It offers a free trial for 14 days.

The pricing starts from $39 per month with 100 unique company data and goes up to $247 per month with 2000 unique companies. Find out the extensive pricing plan below in the screenshot. You can also visit Visitor Queue website.

Pros & Cons of Visitor Queue

Pros: In-depth analytics, Visitor alerts, Extensive visitor information.

Cons: Creating dashboards is not easy. Reporting dashboard can be better.

Albacross

Albacross is a web analytics tool that assists small to medium-sized B2B businesses with lead creation and enables them to monitor current online traffic. Users can examine leads in real-time and receive emails with information on which businesses visit the website and how frequently.

Main Features of Albacross

• Lead Scoring
• Lead Segmentation
• Visitor Insight
• Lead Source Tracking
• Scheduled Alerts

Pricing

Albacross has not provided pricing information for this product or service. You can reach out to them.

ZoomInfo

ZoomInfo SalesOS is a popular platform for B2B companies, serving as a modern solution for go-to-market strategies. The platform boasts the largest, most accurate, and most frequently updated database of insights, intelligence, and purchasing intent data on companies and contacts.

Main Features of ZoomInfo

• Visitor insight
• Lead Tracking
• Data Enrichment
• Company & Contact data availability
• Account level insights

Pricing of ZoomInfo

ZoomInfo SalesOS has not provided pricing information for this product or service. You can contact them on the website.

Pros & Cons of Zoominfo

Cons: Expensive platform, issues with the slow and unresponsive platform, inaccurate financial information most of the time

Pros: ease-of-use, chrome extension available, Identify customers who meet Ideal Customer Profile (ICP) easily

Lusha

Lusha assists business professionals in establishing a quick and accurate connection with their leads, contacts, and candidates. Building trust is a crucial aspect of B2B engagement, and Lusha helps to facilitate this by providing users with simple tools to enrich and verify business profiles.

Currently, over 800,000 sales representatives, recruitment managers, and marketers are utilizing Lusha daily, transforming how they engage with their leads, contacts, and candidates.

Main Features of Lusha

• Contact & Company Data Availability
• Contact & Company Data Accuracy
• Data Enrichment
• Lead Monitoring

Pricing of Lusha

Lusha offers a free trial with five credits for one user with a Basic prospecting platform, email ID and phone numbers.

The Pro plan starts from $348 per user, which gives you 480 credits per month. You can buy additional credits by paying extra. You can share the credit pool with your team, which is a plus.

The premium plan starts at $612 per user, which gives you 960 credits per month. It’ll give you Basic usage analytics information.

More detailed information can be found on Lusha pricing page.

Pros & Cons of Lusha

Pros: easy to use, Chrome extension is available

Cons: Some data is inaccurate

Best practices to choose a lead generation tool

When it comes to using lead generation software, there are a few best practices that can help you make the most of the tool and generate high-quality leads.

First and foremost, ensure you’re clear on your target audience and what kind of leads you’re looking for. This will help you effectively set up your lead generation campaigns and target the right people.

Next, don’t be afraid to get creative with your campaigns. Try different strategies, such as offering a free resource or using social media to drive traffic to your lead gen form. And always be testing and experimenting to see what works and what doesn’t.

Another important thing to remember is to be consistent with your messaging and branding. Ensure that the lead gen form and your follow-up emails align with your overall brand image.

It’s also a good idea to make it as easy as possible for people to convert. Keep your lead generation forms short and sweet, and only ask for the truly necessary information.

Lastly, don’t forget to follow up with your leads! A lead isn’t good if you don’t do anything with it. Use your collected information to nurture the relationship and move the lead down your sales funnel.

Conclusion

In conclusion, lead generation software can be a valuable tool for businesses of all sizes. It can help automate the process of identifying and collecting information about potential customers, allowing companies to focus on other important tasks, such as sales and marketing.

Ultimately, the lead generation software for your business will depend on your specific needs and goals. It’s important to carefully research and evaluate different options before making a final decision to ensure that you choose a solution that is the best fit for your business.

Frequently Asked Questions (FAQs)

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