With multiple providers offering a range of features, choosing the best option can be overwhelming.

This guide highlights the top brand protection software of 2025, outlining key features and pricing to help businesses make informed decisions.

Whether preventing counterfeiting, securing intellectual property, or monitoring brand reputation, this resource clarifies the best solutions.

Top 12 Best Brand Protection Software Shortlist

• Red Points — Best for automated counterfeit detection and removal
• MarkMonitor — Best for trademark and domain protection
• BrandShield — Best for AI-driven brand protection and fraud detection
• Corsearch — Best for enterprise-level brand risk management
• Smart Protection — Best for eCommerce brand protection and anti-piracy solutions
• OpSec Security — Best for end-to-end brand and supply chain protection
• Custodian — Best for legal-first brand enforcement strategies
• Incopro (Corsearch) — Best for AI-powered online infringement monitoring
• BlueDot — Best for monitoring social media and marketplace brand misuse
• NetNames (CSC Digital Brand Services) — Best for domain name and digital asset protection
• ZeroFOX — Best for cybersecurity and digital brand protection
• Entrupy — Best for AI-powered counterfeit detection in luxury goods

Brand Protection Software Pricing Comparison Chart

Here’s a comparison of twelve prominent brand protection software solutions, highlighting key features and pricing structures to assist businesses in making informed decisions:

Provider	Best For	Setup Fee	Annual Fees	Additional Fees
Red Points	Automated counterfeit detection and removal	Varies	Custom pricing	Varies
MarkMonitor	Trademark and domain protection	Varies	Custom pricing	Varies
BrandShield	AI-driven brand protection and fraud detection	Varies	Custom pricing	Varies
Corsearch	Enterprise-level brand risk management	Varies	Custom pricing	Varies
Smart Protection	eCommerce and anti-piracy solutions	Varies	Custom pricing	Varies
OpSec Security	End-to-end brand and supply chain protection	Varies	Custom pricing	Varies
Custodian	Legal-first brand enforcement strategies	Varies	Custom pricing	Varies
Incopro (Corsearch)	AI-powered online infringement monitoring	Varies	Custom pricing	Varies
BlueDot	Social media and marketplace brand misuse monitoring	Varies	Custom pricing	Varies
NetNames (CSC Digital Brand Services)	Domain name and digital asset protection	Varies	Custom pricing	Varies
ZeroFOX	Cybersecurity-focused brand protection	Varies	Custom pricing	Varies
Entrupy	AI-powered counterfeit detection in luxury goods	Varies	Custom pricing	Varies

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Note: The information provided is based on available data and may vary depending on specific plan selections and business requirements. It’s recommended to contact providers directly for the most current and detailed pricing information.

This comparison offers a clear overview of each provider’s offerings, helping businesses select a brand protection software solution that aligns with their security and compliance needs.

Red Points

Best For

Businesses looking for an AI-powered brand protection solution that automates counterfeit detection, removes fraudulent listings, and safeguards intellectual property across online platforms.

Setup Fee & Annual Fees

Red Points offers custom pricing based on the level of protection required and the volume of online infringements businesses need to monitor. Pricing is tailored to each client’s needs, so businesses should contact Red Points for a personalized quote.

Overview

Red Points is a leading brand protection software designed to help businesses combat counterfeit products, unauthorized resellers, and digital piracy. The platform leverages artificial intelligence and machine learning to detect brand infringements in real time and automate enforcement actions, ensuring the swift removal of fraudulent listings from marketplaces, social media, and websites.

By providing end-to-end protection, Red Points helps companies maintain brand integrity, safeguard intellectual property, and reduce revenue loss due to counterfeiting. Its automated approach significantly reduces the manual effort required for enforcement, allowing businesses to focus on growth rather than brand protection concerns.

Why I Picked Red Points

Red Points stands out as a brand protection provider due to its AI-driven automation, extensive monitoring capabilities, and streamlined enforcement process. Many businesses struggle with the sheer volume of counterfeit listings and IP infringements online, making manual enforcement impractical.

Additionally, the platform integrates with major online marketplaces, social media platforms, and web domains, ensuring businesses have a comprehensive defense against brand abuse. Red Points’ data-driven insights also provide valuable analytics that help brands refine their protection strategies over time.

Key Features

AI-Powered Brand Protection

Red Points uses advanced AI to scan online platforms and detect unauthorized sellers, counterfeit products, and trademark infringements. The technology continuously improves through machine learning, ensuring businesses stay ahead of emerging threats.

Automated Enforcement & Takedowns

Once brand infringements are detected, Red Points automates the takedown process by submitting removal requests to platforms like Amazon, eBay, Alibaba, and social media sites. This speeds up the process and reduces the need for legal intervention.

Real-Time Monitoring & Alerts

The platform provides real-time tracking of potential brand violations, notifying businesses immediately when suspicious activity is detected. This allows companies to take swift action to prevent brand damage and financial losses.

Integrations

• eCommerce & Marketplaces – Amazon, eBay, Alibaba, Shopify
• Social Media – Facebook, Instagram, Twitter, TikTok, YouTube
• Web Domains & Hosting – Google, GoDaddy, Cloudflare

Customers

Red Points serves a diverse range of clients, including global brands in fashion, consumer electronics, beauty, luxury goods, and entertainment. While specific customer names may not be publicly disclosed, the company has helped businesses of all sizes combat brand infringement and counterfeiting.

Pros & Cons

Pros

Automated Brand Protection

AI-driven detection and enforcement reduce manual workload, allowing businesses to focus on strategy rather than manual takedowns.

Detailed Reporting & Insights

Provides actionable data to strengthen brand protection strategies and optimize enforcement decisions.

Cons

Pricing Not Transparent

Requires a consultation to get a custom quote, which can make cost comparisons difficult for businesses exploring multiple options.

May Not Cover All Niche Platforms

While Red Points covers most major eCommerce sites, some smaller or region-specific platforms may require additional monitoring efforts.

Final Thoughts

Red Points is an excellent choice for businesses seeking a comprehensive and automated solution for brand protection. Its AI-powered system simplifies the detection and enforcement of IP violations, making it an ideal platform for companies dealing with high volumes of counterfeit issues.

With customizable protection strategies, real-time monitoring, and automated takedowns, Red Points is a powerful tool for businesses that want to proactively safeguard their brand while minimizing manual efforts. While pricing isn’t publicly listed, Red Points’ automation and enforcement make it a valuable investment for businesses protecting their brand.

MarkMonitor

Best For

Businesses looking for enterprise-level brand protection solutions with a strong focus on domain management, trademark monitoring, and anti-counterfeiting measures.

Setup Fee & Annual Fees

MarkMonitor offers custom pricing based on the services required, the volume of domains or trademarks monitored, and the level of enforcement needed. Businesses should contact MarkMonitor for a personalized quote.

Overview

MarkMonitor is a trusted brand protection solution that helps businesses safeguard their digital assets, prevent fraud, and combat intellectual property infringements. The platform specializes in domain management, ensuring that businesses retain control over their online presence while proactively preventing domain squatting and phishing attacks.

With a strong emphasis on trademark protection, MarkMonitor continuously monitors online channels, including marketplaces, social media, and web domains, to detect unauthorized use of brand names and logos. The platform also provides automated enforcement tools, helping businesses take action against counterfeit sellers and trademark violations.

Why I Picked MarkMonitor

MarkMonitor stands out due to its extensive domain management capabilities, ensuring businesses maintain ownership and control over their digital assets. Many companies face challenges with domain fraud, phishing, and trademark infringement, making MarkMonitor a critical tool for securing brand identity.

Additionally, the platform integrates with major domain registries, search engines, and online marketplaces, offering a holistic approach to brand protection. With automated enforcement and advanced reporting features, MarkMonitor provides the insights businesses need to refine their brand protection strategies effectively.

Key Features

Domain Management & Protection

MarkMonitor provides businesses with a centralized platform to register, manage, and protect their domain portfolio. It helps prevent cybersquatting, phishing, and fraudulent domain registrations. The platform also offers automated renewals and alerts, ensuring businesses never lose critical domains.

Trademark Monitoring & Enforcement

Using AI-powered technology, MarkMonitor scans online platforms for unauthorized trademark usage. It identifies potential threats, including brand impersonation, counterfeit listings, and copyright infringements. Businesses receive detailed reports and automated enforcement options to remove violations swiftly.

Anti-Counterfeiting & Fraud Detection

The platform continuously monitors global online marketplaces, eCommerce sites, and social media platforms to detect counterfeit products. With real-time threat alerts, businesses can quickly identify and take action against unauthorized sellers before they cause brand damage.

Integrations

• Domain Registrars & Hosting – GoDaddy, Namecheap, Cloudflare, Google Domains
• Marketplaces & eCommerce – Amazon, eBay, Alibaba, Shopify
• Social Media & Web Monitoring – Facebook, Instagram, Twitter, LinkedIn

Customers

MarkMonitor serves a diverse clientele across various industries. Notable companies utilizing MarkMonitor’s services.

• Amazon Technologies: Manages over 25,000 domain names with MarkMonitor.
• Microsoft: Utilizes MarkMonitor for domain management and brand protection.
• Yahoo Inc.: Employs MarkMonitor’s services to safeguard its online assets.
• Infosys Ltd: Relies on MarkMonitor for domain management solutions.
• Zendesk, Inc.: Utilizes MarkMonitor to protect its brand and domain portfolio.

These companies, among others, trust MarkMonitor to manage and protect their digital assets and brand integrity.

Pros & Cons

Pros

Comprehensive Domain Protection

Ensures businesses maintain control over their digital assets, preventing cybersquatting and phishing attempts. MarkMonitor’s centralized management system simplifies domain security.

AI-Powered Trademark Monitoring

Uses machine learning to detect trademark violations across marketplaces, social media, and search engines. Businesses receive real-time alerts to take immediate action.

Strong Legal & Compliance Support

Helps businesses enforce intellectual property rights with legal assistance and streamlined takedown processes. Provides support for handling escalated disputes and fraudulent claims.

Cons

High Costs for Smaller Businesses

MarkMonitor’s enterprise-grade solutions may be cost-prohibitive for small businesses. Custom pricing can make it difficult to determine affordability upfront.

Limited Self-Service Options

While the platform is powerful, businesses relying on automation may find that some enforcement actions require manual intervention. Dedicated support may be needed for full-scale protection.

Steep Learning Curve

Due to its extensive feature set, businesses may require additional training to maximize MarkMonitor’s capabilities. Some users may find the platform overwhelming at first.

Final Thoughts

MarkMonitor is an excellent choice for businesses that require enterprise-grade brand protection with a strong focus on domain security and trademark enforcement. Its AI-powered monitoring, automated enforcement, and legal support make it a reliable solution for combating brand abuse online.

With integrations across domain registrars, marketplaces, and social media platforms, MarkMonitor provides a comprehensive defense against counterfeiting and brand impersonation. While the cost may be high for smaller businesses, its effectiveness in securing digital assets makes it a valuable investment for companies serious about protecting their brand reputation.