Pimberly, a SaaS PIM, DAM, and Workflow platform, has secured £4 million. This funding will help improve its platform, grow its US presence, and expand into Europe. The company also plans to create 20 new jobs in the UK and expand its teams in the US and Canada over the next two years.
Pimberly, a SaaS platform offering PIM (Product Information Management), DAM (Digital Asset Management), and Workflow solutions, has recently secured £4 million in funding. This investment comes from NPIF – Mercia Equity Finance, managed by Mercia and part of the Northern Powerhouse Investment Fund (NPIF), along with additional funds from Mercia. Notably, Mercia has previously supported startups like Eventum Orthopaedics. This latest funding round brings Pimberly’s total raised capital to over £14 million.
(Image Credit: Pimberly)
The funding will enable Pimberly to improve its platform, expand its US presence, and further penetrate the European market. Additionally, the company plans to create 20 new jobs in the UK over the next two years and expand its teams in the US and Canada.
Martin Balaam, CEO of Pimberly, said: “The leading e-commerce businesses now sell on multiple marketplaces around the world, which means they have to list their products on numerous different sites and in different languages. Our product helps them to enrich their product information with more relevant data, images, videos, and 3D visuals and improve the customer’s shopping experience. Our growth to date would not have been possible without the backing of our investors, and we are pleased to secure their continued support. It demonstrates that Northern tech businesses seeking funding do not need to look outside the region – the investment they need is available on their doorstep.”
Debbie Sorby, Senior Manager at British Business Bank, said: “As consumer behavior evolves, we’re seeing an increase in e-commerce and a need to have effective solutions to service this demand. Product Information Management (PIM) and Digital Asset Management (DAM) software provides this, and offers solutions to a global network of clientele, strengthening economic performance on a large scale. The Northern Powerhouse Investment Fund remains dedicated to helping businesses like Pimberly thrive by providing finance to support ambitions, boost employment, and provide further opportunities for growth. It’s a pursuit we’ll be continuing with the upcoming launch of NPIF II.”
Will Clark, a Managing Director at Mercia Ventures, added: “The North West of England has built a strong track record for e-commerce, which stems from its role as a center for the mail order catalog industry and the textile trade before that. Pimberly builds on that tradition and is increasingly being recognized as a global leader in its field. The company has been expanding steadily and has created a strong foundation in the US market. This latest investment will help Martin and the team to accelerate its growth and take the business to the next level.”
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About Pimberly:
Pimberly is a Software as a Service (SaaS) platform that combines Product Information Management (PIM), Digital Asset Management (DAM), and Workflow capabilities. It is designed to handle unlimited SKUs, data feeds, and channels for leading brands and businesses like JD Sports, Westcoast, Cardfactory, and Brightstar.
Pimberly empowers its customers to create exceptional product experiences that drive revenue growth. The platform serves as a centralized hub for all product data and digital assets, enabling users to create a comprehensive golden record for product information. Pimberly ensures the quality and accuracy of product data, ensuring customers always receive the best possible experience. The platform gathers, stores, enriches, and distributes data to unlimited sales channels from a single location. Pimberly is ideal for manufacturers, distributors, and retailers looking to excel and grow their eCommerce operations.
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