5 Best Marketing Automation Software Tools for 2023

Are you tired of spending countless hours on manual marketing tasks? Do you wish there was a way to let technology take the reins and free up your time for more important things (like, you know, sleeping)? Look no further than marketing automation!

But what exactly is marketing automation? Simply put, it’s the use of software and technology to automate repetitive and time-consuming marketing tasks. This can include things like sending email campaigns, scheduling social media posts, and tracking website activity.

Why is it important, you ask? Well, for starters, it helps to save you time and effort. No more manually sending out emails or spending hours scheduling social media posts. Marketing automation also helps improve your marketing efforts’ efficiency and effectiveness.

By automating tasks and collecting data, you can gain valuable insights into your audience and tailor your marketing strategy for better results.

But then again the question arises, how do we know which ones are good and which ones are bad, so fret not, we are here to help. Let’s look at the 5 best marketing software and tools for 2023. 

Best Marketing Automation software 2023

Active Campaign 

ActiveCampaign is the most powerful marketing automation and sales automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing automation toolkit for businesses of any size. 

Main Features of Active Campaign:

• Email Drip Campaigns
• Landing page tool
• Lead scoring
• Campaign Segmentation
• A/B Testing
• Website visitor tracking
• Social media marketing

Active Campaign is available on the web and can be downloaded on Android & iOS devices.

The active campaign offers four (4) different plans: Lite, Plus, Professional, and Enterprise.

• The lite plan costs $9 per month (paid yearly) and is best for solopreneurs who need their marketing to run effortlessly while they run their business. The plan provides Drag and Drop Email Designer, Marketing Automation, 24/7 Chat & Email Support and supports only 1 User.
• The Plus plan costs at $49 per month (paid yearly) and is best for small teams. The plan provides Landing Pages, Facebook Custom Audiences & Lead Ads, and Lead Scoring and supports 3 Users.
• The Professional plan costs at $149 per month (paid yearly) and is best for teams that want to experiment and optimize their marketing efforts. It provides everything in the PLUS plan and Predictive Sending, Split automation, automation map, Salesforce & Microsoft Dynamics 365 Integrations and supports five users.
• The Enterprise plan is suitable for teams in larger orgs looking to personalize their marketing at scale. The pricing is available at the Active Campaign Sales team.

Visit Active Campaign pricing page to know more.

Pros: Includes a CRM for most plans. No setup fees.

Cons: Doesn’t have a landing page builder, Limited dashboard customization options.

Marketo

Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.

Main Features of Marketo

• Website Visitor Tracking
• Email Marketing through Drip campaigns
• A/B Testing
• Lead scoring and management
• Campaign Segmentation
• Social media marketing

Marketo can be downloaded as an application on Android, and iOS. The web interface is very powerful.

Marketo offers four (4) plans, Select, Prime, Ultimate and Enterprise. The pricing is not available and will be quoted to you. Visit Marketo pricing page to know more. 

Pros: Easy and intuitive, Great customer support & community, Quick and easy setup

Cons: Poor landing page & form builder, Expensive

Salesforce Account management (formerly Pardot)

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot’s easy-to-use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed at marketing your products/services effectively and efficiently.

Main Features of Pardot

• Email marketing through drip campaigns, CTR tracking, and event-triggered emails
• Lead scoring & management
• Pre-designed email templates and drag & drop editor
• A/B testing

Pardot is available to use on Desktops and mobile applications are not available.

There are four different plans available which are;

• Growth plan costs $1250 per month
• Plus plan costs $2500 per month
• Advanced plan costs $4000 per month, and
• Premium plan costs $15000 per month.

For more details about the plans click here.

Pros: Lead capture, Email marketing, Lead scoring.

Cons: It has limited reporting capabilities, Landing page creation can be improved, and it has Dated User interface.

SharpSpring: 

SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the centre of your sales strategy. With a growing library of apps, SharpSpring provides you with the flexibility to customise your software suite to meet the needs of your business.

Main Features of SharpSpring

• Lead Scoring and management
• Website Visitor Tracking
• Landing page tool
• Email marketing tools
• Social media channel management

You can use Sharp spring as a web interface. Sharp Spring is available to download as a mobile app on both Android & iOS.

Sharp Spring has four (4) pricing models. The pricing differs on the basis of contacts

• 1000 contacts – $449 / month
• 10,000 contacts – $999 / month
• 20,000 contacts – 1,449 / month

Agency & Enterprise clients will have the custom quotation.

Pros: Email Marketing with “friendly user” templates, Easy way to analyze and to have results of everything with the reporting area, Superb customer service

Cons: Spam responses are overly policed, Integration with Zoom Info, Navigation is cumbersome.

Klaviyo

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on what you do best. 

Main Features of Klaviyo

• Social media marketing
• Lead score and management
• Lead scoring, nurturing and management
• Website Visitor Tracking
• A/B Testing

Klaviyo has a free plan which is perfect for getting started. It offers 500 monthly email sends, Built-in CDP, 150 free monthly SMS/MMS credits, and Email support for the first 60 days.

The paid plan for only Emails starts at $45/month where it offers 1,001 – 1,500 contacts, 15,000 monthly email sends 150 free monthly SMS/MMS credits & Email and chat support.

In case you want to opt for Email + SMS, it starts from $60/month and offers 1250 monthly SMS / MMS credits and everything the Email plan offers.

Pros: Predictive behaviour analysis, Email design, Email flows based on audience behaviour

Cons: It’s expensive, No mobile app

For further pricing please visit – Klaviyo pricing page.

Quick overview of all things discussed – 

Conclusion

Finally, marketing automation software can be a useful tool for companies trying to streamline their marketing operations and increase their results. The five tools discussed in this article – Klaviyo, Pardot, Marketo, ActiveCampaign, and SharpSpring – are among the best on the market and provide a variety of functions to meet the demands of various businesses.

When selecting a marketing automation platform, keep your budget in mind, as well as the specific needs of your organisation and the level of complexity you are comfortable with.

Each of the tools discussed here has its own set of advantages and disadvantages, and the best fit will be determined by your own circumstances.

Frequently Asked Questions (FAQs)

About spotSaaS

SpotSaaS helps you compare various software with each other so that you can quickly decide which tool can serve your interests efficiently and effectively. This will help you save resources for your business! 

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